We were all very excited when Graphic Design student Bhushan Raj was contacted recently by Warner Bros, one of the world’s biggest entertainment companies, about the possibility of promoting their new film “Journey 2: The Mysterious Island” using 3D anamorphic street art.
Anamorphic art, which appears to be 3D when viewed from a specific vantage point, is becoming increasingly popular world-wide, with street artists like Edgar Müller and Julian Beaver gaining particular attention for the incredible illusions and effects they create.
Since Bhushan is a member of Studio Quad — a multidisciplinary design studio set up by students currently studying on our Fashion, Graphics, Interiors and Multimedia Design programmes — he brought the project “in house” to enlist the help of his colleagues Aaron, Bhanu, Madhumita, Fanechka, Sushmita and Shamees.
Along with fellow students Ujala and Nithin, the Studio Quad team worked under Bhushan’s direction for over 12 hours on 28th January. The final result was a specially created anamorphic piece outside the prestigious Forum Mall, which is a 5 minute walk from our campus and home to a large PVR multiplex cinema showing all the latest releases.
They also made a movie to document the process.
We asked Bhushan to tell us more about the project.
Bhushan Raj: Warner Bros had tweeted that they were looking for some street artists around the month of October, when they had just entered into the Indian market. Taking this as a great opportunity, I sent them my portfolio and all the artwork on anamorphic art that I had done in the previous years.
They took interest in my work and contacted me for making an anamorphic piece of art for the first Warner Bros film of the year, Journey 2: The Mysterious Island. Since the movie was showcased in 3D, making an anamorphic piece for the promotion of the movie was very interesting.
RMI: Have you done any projects like this before?
BR: I have done a couple of anamorphic pieces of art before, but all of them as personal projects.
RMI: Are there any particular challenges with making these anamorphic images?
BR: The biggest challenge we faced during this project was the time factor. We had to finish the whole art work in the most minimal amount of time, as this was the client’s requirement. The time had to be reduced as Warner Bros wanted people to experience the whole artwork in progress, from beginning to completion, but at the same time keeping the essence of the art work in place.
Apart from that, the general challenges faced would be of weather and dealing with the technicality of placing the camera at the right position.
RMI: What was the reaction from the public?
BR: Since this was the very first anamorphic art done in India, in public, people were very intrigued as to what we were trying to do. They did have a rough idea that we were making some art, but weren’t completely sure. But as time progressed people started to figure it out with the help of instructions. Some people stayed for the whole process as they hadn’t seen anything like this before and appreciated it a lot.
RMI: Did you get any feedback from Warner Bros themselves?
BR: Warner Bros really loved the work that we did and were impressed with the quality of work that had been executed, especially within the short time frame. They have now hooked up with me and Studio Quad to make many more of these art pieces around India, for their other movies coming out in the near future. With this there are plans to make anamorphic art for a few of the most awaited movies from Warner Bros like “The Dark Knight Rises” and “The Hobbit”.
RMI: It was a fairly unusual project–can you see yourself doing anything similar in the future?
BR: We will be doing more of such projects in the future, and we have already got orders from some big clients in the market. We were looking for a good platform to showcase such work to the public, and the project with Warner Bros was one of the best ways to start such a venture.
Founded by students in 2011, Studio Quad have already completed a number of commercial projects ranging across graphic, digital, interior and interactive design. At Raffles Millennium International our motto is “Entrepreneurship, Innovation & Empowerment”, and we’re delighted to support students setting up in practice in this way, even before they’ve graduated.